The eSafety Commissioner, established in 2015, is Australia's online safety regulator, dedicated to keeping people safe online. To empower young Australians aged 13-20 in navigating online spaces safely, they collaborated with Think HQ to develop the SCROLL campaign. Recognizing the importance of peer influence, they enlisted a team of young creatives to co-design a youth brand. The SCROLL team, consisting of Nya, Patience, Chloe, Dante, Tobias, and Elliot, collaborated closely with Think HQ to create engaging and informative content on topics like online hate, cyberbullying, finding community, online relationships, and consent. Through Youtube, Instagram, and TikTok, the campaign successfully resonated with its target audience, providing valuable tools and resources for online safety.

Shortlist:

• Social Media Category – The One Show 2023