Experiencing anxiety has no age limit and can manifest in various ways that are easily overlooked. Our research found that for parents, it can often be difficult to recognise the signs of anxiety in their children. We teamed up with the Royal Children’s Hospital to deliver a campaign aimed at recognizing anxiety in children.

We co-designed and produced a short film conveying empathetic conversations about anxiety. Along with supporting social media assets, digital banners and a landing page for the RCH website. All assets were created with CALD translations across 5 languages. Normalizing conversations about mental health is crucial. The more we can promote open, honest and safe discussions around anxiety, the better equipped we are to support anyone who experiences it.